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Pandemic Reflections from YELLA's Founder, Daniella

Pandemic Reflections from YELLA's Founder, Daniella

It’s been approximately one year since all this madness started. Crazy, huh? 




It’s been approximately one year since all this madness started. Crazy, huh? 

What was going through your head a year ago? I know I was in a state of heightened anxiety, fear & confusion. 

The last 12 months have pretty much been one big botched version of reality, comical in the most twisted of ways. 

While I’m not one to dwell, I wanted to reflect on some specific experiences that I had during this past year, in the hopes that it will help ME move forward. 

Like 40 million other adults in the US, I deal with depression & anxiety. I can usually “manage” it and live a pretty normal existence. But, this year, I discovered a deep-seated emptiness that I haven’t felt in a long time or to this extent. 

I moved to LA right at the start of the pandemic, knowing less than a few people on an “acquaintance” level. There were some days I spoke to no one and saw no one. Add family drama to the mix, uncertainty concerning my family’s health, all while attempting to build out a very new business in the midst of a dark shadow of gloom that follows you everywhere. 

It weighs down on you heavily. A lot of days, I felt burned out and broken down. 

I know so many of us that are feeling the same way. I am curious to know what are some of the coping mechanisms you are using to feel “ok”. I don’t want to use the word, “happy” because it feels too insensitive, or even asking too much.  

For me, I went back to what I know has helped me over and over again - movement. Yeah, it may sound like I’m brushing off mental health as something that can be “cured” with yoga. I get it. And no, exercise can’t cure depression, but it can help mitigate it. On the days that I managed to get out.

There is something to be said that my daily walks are what I came to look forward to. In the weeks where I felt totally empty,  walking or moving is what made me feel alive & strong. It felt like I was taking one step towards conquering my debilitating anxiety. 

Why am I sharing this? Because YELLA is first and foremost an extension of me and my experiences. It’s personal. 

It goes back to why I started this brand. To share in the idea that movement positively changes lives. From there, the most natural step for me was to develop unique activewear made with best-in-class fabrics. Just as movement has been so instrumental in “saving” me in a way, it’s what I want to give to others--to feel freedom, belonging, and maybe even strength from movement. So it’s more than just an activewear brand for me.  

I hope you’ll stick with me for another 12 months as I continue growing out this baby of a brand. It’s been a while, but I’m excited to bring present new pieces and new content. 

What do you want to talk about?  As we move forward, I would love to hear from you, and how movement has made an impact on your life. 

Onwards & upwards. 




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